Friday, 24 September 2010

Friday 24th September - Website Analysis

Website Analysis - Florence + the Machine
(1) (2) (3)

(4) (5)

Above are screen shots from "Florence + the Machine" official website. I like this website because its quite different, and it suits their overal image and motif, as a band. The first overall look of the page (1), keeps the same theme as the album cover, singles/EP's covers and the narratives of all her songs (on her first album), which were mostly about the inside of the human body. This theme is most definitely shown by the pair of lungs, which the navigation bars on (2). This is a really original touch to the site and in our design I would love to include maybe a mannequin with certain links on it, so it would link to our song. This site instantly plays you a selection of Florence + the Machine songs, which insults one of your senses (5), therefore you are hooked in to looking around the site, causing you to stumble across merchandise and concert tickets. Good advertising tool! Also on this page there is a video link, which is currently playing one of their music videos. This is also a good promotion tool, in case the viewers haven't seen the video or heard the song. Also there is a "whats new" section (3), this is currently promoting her new edition album, with "cosmic cover". This advert instantly grabs your eyes, along with the songs, and it is very easy to get hooked. This website is very unique, original and fits their image of indie, alternative, rock perfectly.

Website URL: http://florenceandthemachine.net/

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