Saturday 18th September - Questionnaire Analysis

Questionnaire Analysis

As our research task, all four of us asked 10 people each to complete our specifically designed questionnaire so we could then make final decisions on certain ideas, shot types, designs etc for our music video, CD cover and website.


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1) The graph above shows our gender, results in terms of how many females and males where asked this questionnaire. I mentioned when I gave the questionnaire out, designed by us all, that we should all ask 10 people each, 5 females, 5 males, therefore hopefully to decrease bias and inaccuracy with our results. This would also make sure that certain stereotypical gender traits wouldn't get portrayed in our final projects. We also asked 40 people, therefore we would have a fairly large number of people, therefore we could then analysis accurate results. We could have asked more, but due to the time limit on this part of the project we stuck to 10 per group member.

2) This graph shows what age ranges we asked. 40% of our results were taken by 15-17year olds. This was quite bias, due to the fact that we are located in college. Therefore for us to ask a wide range of people 32+, which was 5%, wouldn't have been as easy. Our music video, we had decided from the start would be aimed at a teenage audience, therefore it would have been unproductive to ask more of the other age group categories to answer our questions, because they potentially would have given us different aged answers. We have chosen to aim our projects towards a teenage audience, not only due to the tempo and genre of the track but also the star, who we have cast as 16/17 and rateable narrative. The second largest, 25%, which was 18-20 year old groups, would also be quite relative to our decisions, because most old teenagers can be sometimes interested in lower teenage interests, therefore giving us again accurate results and opinions on the questions below. The reason why we have such a high ranged "32+" category was due to the pre-decided decision, where we decided that our music video would be aimed at a teenage audience, therefore I decided to put the age ranges quite close together, hopefully making our results would be more specific and people over the age of 25 we didn't really need to ask, due to our pre-decided decision.

3) This graph displays results on our "genre" question. This question, was vital in terms of our track, because it would have determined whether or not we could not only use the track we had found, but also use our ideas and planning. Luckily we decided that our track would be under the "pop" genre umbrella at the start of the planning process. This was due to the fact that most chart hits, are specified as "mainstream" music, and the majority of these tracks come under the broad genre of "pop" whether they are sub genred or not. (for example Ellie Goulding is classified as "Indie/Pop"). Our highest genre, as shown above was "pop", then closely followed by "rock" and "indie", which we hope to also incorporate in our star's image. Our song and star's image will follow a Pop/Indie/Rock genre and will hopefully follow their typical genre conventions

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1) The graph above shows the importance of a narrative in a music video. The results suggest that 80% of the people asked, said that a narrative throughout a music video was very important. This result is very positive for our song, which, when we analysed, we discovered it has a plot behind the lyrics, therefore we can go ahead with our initial idea and make our video more interesting to watch. We plan to make our music video have an underlying narrative.

2) The graph above shows whether people are attracted through the music video instantly through the song, therefore making the song have a vital appeal, in terms of attracting its audience. The graph suggest that 90% of the people asked, said that the song is a very important part of attracting viewers to then watch the music video. We hope that our song, has a catchy beat, therefore people will then want to see its music video.

3) This graph shows the results from opinions on pre-song material. 75% of the people said that they like pre-song material. I think pre- song material gives the audience a sneak peak in to narrative of the story, without the actual lyrics, therefore the story is stripped down just to the acting, therefore the true emotion of the song, isn't hidden by music therefore portrayed clearing, hopefully gaining audience empathy. For example in Beyonce's "If I Were a Boy", the pre-song material is vital to the song, because it retrieves audience's attention right from the start. During this filming, we need to ensure that every spoken word and action is necessary to the music video and avoid trying to make it too dramatic. We plan to film brief section of pre-song material in our music video.


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1) Following on from the question above, we then asked them, if they said yes, how long would you like the pre-song material to be. From the graph, it suggest that most people suggested 21-30seconds, 35% or 11-20 seconds 32%. The lowest result was 50-60seconds, which I agree on, because if a section of pre-song material is too long, for example Lady GaGa's - Telephone (Feat. Beyonce), audiences' get bored and want to hear the actual song. Due to these results our music video will contain pre-song material which is 11-30seconds.

2) The next graph, shows that the majority of the features on the right, are quite important in music videos. The main one which people thought was the most important feature was "the star". This will be taken in to account during our filming shedule, therefore we will make sure that our star, is filmed a lot throughout our music video, using various different shot types and camera angles. "Costumes" (15%), "Different Locations" (15%) and "Narrative" (15%) where the next 3 biggest results, in terms of importance in a music video. These are all things, which attract the audience and make current music videos interesting to watch. Also "range of shots" (13%) is also extremely important to a music video to again gain engagement and interest through the interesting, unusual and original camera angles, shots and movement. "Dance routines" (10%) is also quite important, however this is usually only relevant to a fast, up beat, dance chorus song, like pure pop artists like Katy Perry, Girls Aloud, Cheryl Cole, Madonna, Kylie Minogue etc. Mostly female orientated bands, just due to the nature of the dance medium, however JLS and Take That sometimes include routines in their videos, however this is usually aimed towards female viewers. The lowest option was "special effects" (1%), which I completely agree with. Very rarely are there special effects in music videos, which include special equipment. Our resources on this project are limited in terms of that sense so that result benefited our resources well. Lastly "acting" (4%), this area of a music video has a real effect on how well the music video portrays its moral, message or lyrics and achieves its purpose. If acted well, like in Beyonce's "If I were a Boy", it can increase audience engagement, therefore they understand the narrative, feel involved within the video and have empathy towards the characters, therefore hopefully watching it again.

We will take all these consideration in to account when designing and filming our music video.

3) The graph above shows our results on pace. The pace of a music video is very important, and much match the tempo of the song, unless wanting to create surreal effect. Our results show that the majority of people asked choose the "fast" option, the the rest choose "medium". This suits our track perfectly, because it has different levels of tempo throughout, therefore we can change our time per shot depending on the specific tempo of that section.

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1) This graph shows whether people visit artist's websites regularly or not. This shows that people do visit official websites, however the range from "yes" and "no", 24% is more than I would've expected. We will ensure that our website will have daily updates, therefore fans can visit it daily to see new pictures, videos, links, posts etc.

2) This graph shows features of a website and their importance. The highest scoring option was "photos". We will ensure that we have several images of our star on our website, with different camera angles, different costumes and in different locations, so that the fans aren't looking at the same photos. Production photos could be uploaded, to let fans see extra bonus material and funny photos/ outtakes of music video stills. The next biggest option in our results was "videos", these can be interviews, music videos, behind the scene videos, outtakes, fan videos etc. We will ensure that we upload various videos for our fans to see and seem involved in. Having interviews and outtakes of the star, helps them represent their real self towards their fans, rather than certain characters in music videos and still pictures, which could have different connotations. Also having a "star's blog", (17%) will help the fans see the real star, because on blogs star's are usually truthful and this kind of media format can feel friendly and as if fans are having conversation with their idol. This will hopefully increase the artist/ audience relationship. Our "merchandise" option (11%) is a great way to advertise and promote artists CD's/ tour DVD's/ accessories and personalised clothing therefore increasing the artist's profit. "Forums" (6%) are sometimes very useful on websites, because discussion boards, most of the time, are interesting not only for the fans who find out information but for the artist who can get hints and tips on what the public liked and disliked about their track/album/image.

3) This graph relates to the percentage of the site the public wanted images of the star on. The highest option was "60%" of the site, therefore we will try and adopt this result in to our design when we design our site. Images of the star can not only attract people but inspire fans, therefore helping the star become some teenage idol or better known in the music industry.

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1) This graph is people's opinions on star discussions on the website. The majority of the people asked, said that they would like to be able to have discussions with the star on the site. This will not only, same as forum, be beneficial for the fans but also provide the artist with new information. This also will create a friendly relationship on the site, where fans can meet other fans and speak to them, this could create a friendly, but safe networking site, where teenagers could communicate with the star, therefore again increasing the artist/ audience relationship and connection, therefore increasing their interest.

2) This graph shows what shots are preferred on the front cover of the CD case. This graph suggest that 37% of people asked would prefer to see a mid shot of the star on the front cover. Mid shots reveal more of the artist, however they can sometimes appear quite vulnerable if they show there shoulders. This for our artist, would be perfect, however we need to yet decide which persona we are adopting on the CD cover. We could carefully edit both persona's on the cover, therefore representing the lyrics and music video, but we would need careful editing, to make it look professional. Long shots (23%) would also make the star seem vulnerable due to the fact that she isn't fully focused on because there is more in the picture where as close up (25%), she would be focus of the cover, therefore she would come across as confident. I would like our CD cover to represent the music video, and relate to the narrative in terms of text, image and colour, possibly in black and white.

3) This graph shows people's opinions about continuous artist's image and theme through their mediums. This graph shows that, from the people who were asked, they would prefer it if the image of the star was continued throughout all their merchandise and music videos. We will be hopefully adopting this, therefore making sure, when we design them that the CD cover and website follow the images and themes which are present in the music video.